Social Media Setup
Is your brand consistent?
A consistent online presence will give you more credibility and make your ideal client more confident about doing business with you. We’ll set up pages with your visual brand identity and messaging on the social media platforms that your ideal clients use the most. All images and content will be optimized for each platform to deliver the best possible user experience.
Where to start?
Ok, so once we've figured out where your ideal client is, you're probably wondering, "what's next?" We'll sit together (virtually or in-person) and look at some of the key factors that will decide the next steps: Budget, time, and resources.
The dirty word - Budget!
How much can you realistically budget for your social media marketing this year? We'll take that number and work out a plan and timeline so that you can get the most out of it! A social media audit will give us a clear look at where you are now so we can work out the steps that are needed to get you to where you need to be.
Slow or fast - it's up to you!
Time - what is the timeframe to accomplish the plan? Working backward, we'll break the tasks down into manageable chunks and set mini-timeframes to complete those tasks. We'll also take a look at how much time YOU can devote to social media and set up a plan to make every minute count. Don't have time to spend yourself? That brings us back to the "B" word - outsourcing will need to be worked into that budget, which brings us to resources.
Right person for the job!
We have already addressed how much of your personal time you can, or want to, devote to social media, now we'll discuss your team. Do you already have a team set up? One or more people that you can assign some of these social media tasks to? And before you say "Yeah, my 15-year-old is on Instagram all the time!", realize that this is someone who can devote time, weekly and daily, to actively marketing your brand. Once you've covered what you can with your in-house team, it's time to look outside. We'll help you fill in your team where you need it most and get your social media presence running smoothly and effectively!
